Cloud computing is
more than servers and storage. In a crisis situation it can actually be a
lifesaver. BlackBerry, in fact, has just become the first
cloud-based crisis communication service to receive a Federal Risk and Authorization
Management Program (FedRAMP) authorization from the United States Government for its AtHoc Alert and AtHoc Connect services. If you’re not familiar with
FedRAMP, it is a US government-wide program that provides a standardized
approach to security assessment, authorization, and continuous monitoring for
cloud products and services. The Blackberry certification was sponsored by the US
Federal Aviation Administration.
While
you may not need a US Government certified solution in an emergency, your organization may really want to consider
the benefits of cloud computing for crisis response. From a communications
point of view, companies can use cloud based services to quickly and reliably
send secure messages to all members of staff, individual employees or specific
target groups of people. Smartphone location-mapping functions can also be
easily installed and used. One advantage of using application-based software
installed on an employee’s smartphone is that it can be switched off when an
employee is in a safe-zone, providing a balance between staff privacy and
protection. Location data can be invaluable and result in better coordination,
a more effective response and faster deployment of resources to those employees
deemed to be at risk.
Using
the cloud for secure two-way messaging enables simultaneous access to multiple
contact paths which include SMS messaging, emails, VOIP calls, voice-to-text
alerts and app notifications. Cloud-based platforms have an advantage over
other forms of crisis communication tools because emergency notifications are
not only sent out across all available channels and contact paths, but continue
to be sent out until an acknowledgement is received from the recipient. Being
able to send out notifications and receive responses, all within a few minutes,
means businesses can rapidly gain visibility of an incident and react more
efficiently to an unfolding situation. Wi-Fi Enabled devices can also be used
to keep the communications lines open when more traditional routes are
unusable.
While you’re thinking
about your corporation’s crisis response plans, don’t forget about the data.
Accessing data through cloud-based services can prevent a rescue effort from
turning into a recovery operation. Sources for this life-saving resource
include:
- Data exhaust - information that is passively collected along with the use of digital technology
- Online activity - encompasses all types of social activity on the Internet such as email, social media and internet search activity
- Sensing technologies – used mostly to gather information about social behavior and environmental conditions
- “Small Data” - data that is 'small' enough for human comprehension and is presented in a volume and format that makes it accessible, informative and actionable
- Public-related data - census data, birth and death certificates, and other types of personal and socio-economic data
- Crowd-sourced data - applications that actively involve a wide user base in order to solicit their knowledge about particular topics or events
Can the cloud be of
assistance when you’re in a crisis? Cloud-enabled crisis/incident management
service from IBM may be just what you need to protect your business. IBM Resiliency Communications as a Service is a high availability, cloud-enabled
crisis/incident management service that protects your business by engaging the
right people at the right time when an event occurs, through automated
mission-critical communications. The service also integrates weather alerts
powered by The Weather Company into incident management processes to provide the most accurate
early warning of developing weather events and enable proactive response
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