Kevin: Hello everyone and welcome to this episode of "The Endpoint Imperative" podcast series from Intel. My name is Kevin L. Jackson and I'm your host for this series. This episode's topic is identifying and overcoming digital transformation stumbling blocks. With me is Kaitlin Murphy, director of marketing for business clients at Intel. Kaitlin it's great to have you back.
Kaitlin: Thanks, I'm glad to be back.
Kevin: In my last episode I was talking with Yasser Rasheed, and he told us about how the IT security model is changing. Earlier you had talked about even more than that is changing, and that the PC is at the center of what's being called digital transformation. Can you tell us more about that?
Kaitlin: Sure. One of the core tenets of digital transformation is building in digital environment, where employees can work wherever they want, whenever they want, and however they want. To some degree that means using the technology they want, which includes the PC. The PC is a very personal device and it's heavily relied upon on a daily basis. In fact, there was a recent global survey that said 95% of respondents chose the PC if they could only have one device to use during the workday. So, for lots of employees the PC is the thing that they need to be productive. It's literally the gateway to access everything. The tools, the apps, and data and then to be able to do things with it, not to mention communicate with others.
It isn't just a consumption device, it's a creation device too. And with each generation of new platform, new features, new enhancements are introduced, and they help employees to be able to perform the way they want. Delivering performance improvements and security improvements too. It also benefits IT and they've realized the importance of prioritizing the new devices in the transformation, so that they can take advantage of those capabilities.
Kevin: Can we zoom in on this migration to Windows 10. What does that mean to the organizations in their digital transformation?
Caitlin: The moving to Windows 10 a new hardware is one of the quickest and easiest ways to take advantage of the best of both worlds. New hardware in conjunction with the new software delivers the best performance, the best security, and ultimately the best experience, both for end users and for IT organizations. And Intel powered devices are a great way to unlock that premium performance, for things like mobility, touch and workloads. Think about battery life, you can literally have a battery that lasts you all day. You're not tethered to your desk or to a power cord. Then there's multitasking. We all multitask, and the performance today allows people to be running multiple things at the same time and not be slowed down.
Not to mention there's huge enhancements with the introduction of Windows 10. Just think of the optimization in 365 and all the touch capabilities. Especially with the tight development relationship between Intel, Microsoft and OEMs you just can't find a bunch of well integrated devices to meet their needs and how they want to work. Like the two in one options, they have dials and touch and they can use a bunch of different modality based upon what the person is trying to do and how they feel most comfortable doing it.
Kevin: It sounds like a lot of new capabilities for the end users, but what is the biggest challenge you see facing organizations as they ramp up for this transformation?
Kaitlin: For any large-scale transformation is difficult, right? It's complex and it takes time. Not just time to execute but time for the people to adjust as well, and the culture. One big issue we hear about is the proliferation of more devices. How do you secure and manage all of them? So, think about it. Digital transformation is anchored in PC's but it's actually a lot larger than that. It's about building that digital environment. In doing so also involve deploying ambient compute, things like sensors from lighting temperature control, or intelligence in the conference room so that meetings it can start faster and deliver improved collaboration capabilities. Each of these pieces of compute has to be maintained right, both security managed, and that presents a challenge.
Kevin: Wow, sounds like the digital transformation can be really hard for the organization. But now we're out of time for this episode. I'd like to really thank Kaitlin Murphy with Intel, for providing us her insights and expertise. Thanks.
Kaitlin: Thank you.
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